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Get ready for decision confidence!

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Hon. Tim Roemer

Former U.S. Congressman and U.S. Ambassador

“Jeff has been a friend for 25 years. As our kids grew up together, he’s expertly practiced the lessons taught in this superb guide to making good decisions, whether its buying a car, investing in the market or saving for retirement. Being successful with your personal finances all starts with being a good decision-maker. Read it…and reap the benefits.”

Dr. John List

Kenneth C. Griffin Distinguished Service Professor of Economics

University of Chicago

“Jeff’s decision process-first focus is a personal finance game changer.  Providing a consistent, repeatable process is essential to making personal finance a scalable success.”

Bailey Cassada

Personal Finance Student

“This class and book were truly eye-opening. Professor Hulett helped me learn how to think more clearly through the decision-making process. I feel much more confident to make financial decisions and understand the importance of learning all of this while I’m still young.”         

What they are saying....

Definitive Choice

Personal Finance Reimagined Technology partner


Let's make Personal Finance decision-making real!

Included with every book is access to Definitive Choice.

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