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The Illusion of Knowing: How Data Deceives and Wisdom Gets Lost
Seeing Isn’t Always Believing In 1850, French economist Frédéric Bastiat offered a deceptively simple insight: to evaluate economic...
Jeff Hulett
2 days ago7 min read


From Hustle to Strategy: Helping Entrepreneurs Build Strategic Financial Architecture
In today’s economy, entrepreneurship is booming. From solo founders to fast-scaling startups, more people than ever are building...
Jeff Hulett
5 days ago3 min read


Investing for the Long Run: A Conversation with Luke Avery on Habits, Strategy, and Building Wealth from the Start
If you’re in your 20s or 30s, the world of investing can feel like a minefield: conflicting advice, daily market swings, and a growing...
Jeff Hulett
Jun 303 min read


Which robo-advisor is best for me?
Last week we learned about how robo advisors work and help us achieve our investment barbell strategy. Today, we will dig into some of...
Jeff Hulett
Jun 291 min read


Using Robo-advisors are an investment strategy foundation
There is an old saying - “The time value of money benefits the young, but the young don’t appreciate the time value of money.” At PFR,...
Jeff Hulett
Jun 291 min read


How Robo-advisors work
Last week we met Bob – Bob is a lot like you. Bob wants to do well with his finances – but needs some help to get on the right track. ...
Jeff Hulett
Jun 291 min read


Robo-advisor expert and YouTuber Josh Mountain interview with Jeff Hulett
My name is Jeff Hulett. I’m a decision confidence builder and lead Personal Finance Reimagined, a decision-making and financial education...
Jeff Hulett
Jun 291 min read


Elevating Financial Education in Virginia: A Decision-First Approach for a Data-Rich World
A New Era Demands a New Emphasis Financial education is undergoing a pivotal transformation. In today’s data-abundant,...
Jeff Hulett
Jun 157 min read


Designing for Intelligence: Turning GenAI’s Bugs into Features
A Power User’s Guide to Transforming Limitations into Lasting Value Jeff Hulett is a behavioral economist and veteran banker with decades...
Jeff Hulett
Jun 155 min read


Consistency Over Cycles: Tom Kavanagh on Empowering the Next Generation of Homebuyers
For many young adults, the path to homeownership feels like hiking uphill with a heavy pack—navigating data overload, rising prices, and...
Jeff Hulett
Jun 103 min read


PFR Spotlight: Professor Daryl Wieland Connects with Students—and Their Futures
When Professor Daryl Wieland stepped into the classroom at George Mason University this spring, it was his first time teaching personal...
Jeff Hulett
Jun 92 min read


Homebuying Confidence: Turning Overwhelm into Ownership
Buying a home may be one of the most rewarding financial decisions you’ll ever make—but that doesn’t mean it’s easy. First-time buyers...
Jeff Hulett
May 303 min read


Make Housing Affordable By Being Adaptable
Younger people face homeownership headwinds not faced by their parents. For many, it is more challenging to get on the homeownership...
Jeff Hulett
May 301 min read


$9 million good reasons! - The case for homebuying
“Homes are so expensive and the process seems complicated!” is commonly heard by people considering buying a house. Today – we make the...
Jeff Hulett
May 301 min read


Solving for Later: The Real Path to Wealth, Health, and Freedom
Why Getting Rich Tomorrow Is Hard—and Why We’re Solving It... In today’s data-saturated world, we are surrounded by apps and platforms...
Jeff Hulett
May 305 min read


Shared Success
At Personal Finance Reimagined (PFR), we believe financial literacy isn't just about knowledge—it's about decisions. But behind every...
Jeff Hulett
May 283 min read


Becoming the Economist of Your Own Life: The Decision Science Behind PFR
At Personal Finance Reimagined (PFR), we believe lifelong wealth and well-being come not just from having information—but from making...
Jeff Hulett
May 255 min read


Don’t Wait—Own It: Mike Munger on Why Homeownership Still Matters
Don’t Wait—Own It: Mike Munger on Why Homeownership Still Matters In a housing market riddled with barriers—skyrocketing prices,...
Jeff Hulett
May 223 min read


Innovation with Integrity: How Brian Clark is Reshaping Ministry through Missional Entrepreneurship
Innovation with Integrity: How Brian Clark is Reshaping Ministry through Missional Entrepreneurship In a world where church attendance...
Jeff Hulett
May 213 min read


From Orange Theory to Ownership: How Katie Toibin Built Her Brand and Found Her Voice
Innovation and Entrepreneurship with Katie Toibin and Total Toibin Training In the high-energy world of personal fitness,...
Jeff Hulett
May 213 min read
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