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The Golden Signal: Rethinking the Rule for a Diverse World
For centuries, the Golden Rule has been hailed as the ultimate moral compass: Do unto others as you would have them do unto you. It’s a beautiful sentiment, but it relies on a flawed presumption: Our internal maps of 'the good' are similar. In reality, we are not a monolith of rational sameness. We are a collection of diverse individuals, each navigating our own unique cone of uncertainty. As I explore in Upgrade Your Mind , our rationality is not even close to being univer
Jeff Hulett
3 days ago3 min read


How to Tell a Business Story Using the McKinsey Situation-Complication-Resolution (SCR) Framework
SCR helps the writer efficiently organize their thoughts and helps align the readers to a high value conclusion.
Jeff Hulett
Apr 14 min read


From Creed to Capital: How Religious Practice Trains the Financial Brain
Sound personal finance requires a discipline simple in concept yet challenging in practice: living beneath one’s means. This choice enables consistent saving and systematic investment, unlocking the breathtaking power of compound interest. Mathematically, the principle is certain: small, regular investments—especially those commenced early in life—increase at an increasing rate, transforming modest resources into massive, sustaining wealth over decades. Executing this strateg
Jeff Hulett
Nov 9, 20256 min read


Disconnected Congregations: Why Churches Must Evolve in the Era of Data Abundance
Church attendance has seen a notable decline in recent decades, with research from the Pew Research Center showing that the percentage of...
Jeff Hulett
Nov 22, 20247 min read


Changing a job? - Top 10 considerations when negotiating compensation
This is an excerpt from our article: Negotiating success and building your BATNA When negotiating, identifying, and actively building a...
Jeff Hulett
Mar 27, 20223 min read


9/11 - how bankers beat terrorists
We were determined not to let the bastards beat us. We dug deep into our kind and resilient human nature.
Jeff Hulett
Sep 14, 20212 min read
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