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The 2-for-1 Brain: How Human-AI Learning Creates a Career Superpower
The race for talent has changed forever. Employers no longer measure value only by degrees, test scores, or polished résumés. Instead,...
Jeff Hulett
3 days ago8 min read


Sitcom Science: A Behavioral Economics Guide to Everyday Biases
In my Behavioral Personal Finance course, I connect behavioral science, economics, and neuroscience to uncover how people really make...
Jeff Hulett
5 days ago4 min read


The Matrixing of Education: How GenAI Is Revolutionizing How We Learn
In an era defined by data abundance and rapid technological change, the way we learn — and the skills we prioritize — must evolve. For...
Jeff Hulett
Aug 1210 min read


Building your BATNA and the art and science of negotiation
Some people feel uncomfortable with negotiating. This is unfortunate. Good negotiation leads to better outcomes for all. A good...
Jeff Hulett
Aug 101 min read


Confident job changes and a premortem!
I show you how to make your work performance review a 2-way street — that benefits you as much as your employer. Most importantly, it...
Jeff Hulett
Aug 102 min read


Change is NOT a failure and other job change attitudes
We explore the job change process and tools. But first, we kick off by addressing attitudes that may hold you back. Change is NOT a...
Jeff Hulett
Aug 101 min read


Bureau of Labor Statistics: A Flawed Map—But One Everyone Needs to Navigate the Future
When we talk about preparing young people for life after high school, data can be either a compass or a mirage. At Personal Finance...
Jeff Hulett
Aug 25 min read


From Friction to Freedom: Top 10 Sludge Busters for Smarter Financial Choices
What Is Sludge—and Why You Must Eliminate It In the world of Personal Finance Reimagined (PFR) , we believe confident decisions are the...
Jeff Hulett
Jul 305 min read


Lessons from Inside the Banking Machine: Using Banking Insights to Help People Choose Better in a Noisy World
A Personal Finance Reimagined Origin Story This article is a personal and professional retrospective from Jeff Hulett, a career banker,...
Jeff Hulett
Jul 3010 min read


Investing for the Long Run: A Conversation with Luke Avery on Habits, Strategy, and Building Wealth from the Start
If you’re in your 20s or 30s, the world of investing can feel like a minefield: conflicting advice, daily market swings, and a growing...
Jeff Hulett
Jun 303 min read


Which robo-advisor is best for me?
Last week we learned about how robo advisors work and help us achieve our investment barbell strategy. Today, we will dig into some of...
Jeff Hulett
Jun 291 min read


Using Robo-advisors are an investment strategy foundation
There is an old saying - “The time value of money benefits the young, but the young don’t appreciate the time value of money.” At PFR,...
Jeff Hulett
Jun 291 min read


How Robo-advisors work
Last week we met Bob – Bob is a lot like you. Bob wants to do well with his finances – but needs some help to get on the right track. ...
Jeff Hulett
Jun 291 min read


Robo-advisor expert and YouTuber Josh Mountain interview with Jeff Hulett
My name is Jeff Hulett. I’m a decision confidence builder and lead Personal Finance Reimagined, a decision-making and financial education...
Jeff Hulett
Jun 291 min read


Elevating Financial Education in Virginia: A Decision-First Approach for a Data-Rich World
A New Era Demands a New Emphasis Financial education is undergoing a pivotal transformation. In today’s data-abundant,...
Jeff Hulett
Jun 157 min read


Consistency Over Cycles: Tom Kavanagh on Empowering the Next Generation of Homebuyers
For many young adults, the path to homeownership feels like hiking uphill with a heavy pack—navigating data overload, rising prices, and...
Jeff Hulett
Jun 103 min read


PFR Spotlight: Professor Daryl Wieland Connects with Students—and Their Futures
When Professor Daryl Wieland stepped into the classroom at George Mason University this spring, it was his first time teaching personal...
Jeff Hulett
Jun 92 min read


Homebuying Confidence: Turning Overwhelm into Ownership
Buying a home may be one of the most rewarding financial decisions you’ll ever make—but that doesn’t mean it’s easy. First-time buyers...
Jeff Hulett
May 303 min read


Make Housing Affordable By Being Adaptable
Younger people face homeownership headwinds not faced by their parents. For many, it is more challenging to get on the homeownership...
Jeff Hulett
May 301 min read


$9 million good reasons! - The case for homebuying
“Homes are so expensive and the process seems complicated!” is commonly heard by people considering buying a house. Today – we make the...
Jeff Hulett
May 301 min read
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