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The Great AI Pivot: Why Your Leap of Faith is the Key to a Brighter Future
History is not merely a collection of dates and names; it is a series of "pivots." These are the moments when the tectonic plates of human productivity shift, forever changing how we live, work, and relate to one another. From the steam engine to the internet, every great economic leap has required something deeply human, yet frequently resisted: a leap of faith. Today, as Artificial Intelligence weaves its way into the fabric of our professional lives, we stand at the thresh
Jeff Hulett
2 days ago3 min read


Hidden in Plain Sight: Building the Bedrock for First-Generation Financial Agency
In the American cultural narrative, the term "first-generation" is often regarded as a niche category or a specific demographic box. At PFR, we see it differently. The challenges facing these students often remain hidden in plain sight. These obstacles rarely stem from a lack of talent or ambition; instead, they reflect a lack of exposure to the "family business" of higher education and the complex financial systems supporting it. According to U.S. Census Bureau data released
Jeff Hulett
Dec 20, 20255 min read


Stop Overpaying for College: Mike Munger on Transaction Costs, ROI & The Triple T Framework
I recently had the pleasure of sitting down with one of my favorite thinkers, Duke Economist and Political Science Professor Mike Munger , to dissect the "super complex" challenge of college decision-making. As President of Personal Finance Reimagined (PFR), I know this choice is massive. College is more expensive than ever, yet there are more lower-cost alternatives—from community colleges to taking a gap year—that deserve serious consideration. The question isn't just where
Jeff Hulett
Dec 4, 20251 min read


College ROI: The Time Traveler's Guide to Outsmarting the System in the Age of GenAI.
In times of uncertainty -- great opportunity exists. This article is the opportunity bridge. The year 2025 brings a chilling dose of reality to American higher education. Between proposed government shutdowns forcing layoffs at the Department of Education and political leaders questioning the tax-exempt status of massive university endowments, there is profound uncertainty. For most families without significant savings—without a "money tree" planted in the backyard—the centr
Jeff Hulett
Oct 13, 20258 min read
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