top of page

Startup Services

How PFR Provides Investment Funding

Capitalism is time travel: you need capital now to build systems that earn revenue later. PFR bridges that gap with disciplined due diligence, fractional-CFO support, and curated investor access.

Capitalism, as Time Travel

A founder with a proven idea, a small operation, and real customers must scale to meet demand. Systems, talent, and go-to-market spend are needed today, while revenue and profit arrive in the future. Investors advance capital across time in exchange for a share of that future value.

  • Fund now to build capacity sooner

  • Scale operations to capture demand efficiently

  • Convert future revenue into present investment

The PFR Funding Thesis

Investment is not a bet on a deck; it is a decision about a system. PFR underwrites founders who demonstrate validated demand, repeatable delivery, disciplined unit economics, and an operating plan strengthened by our fractional CFO support.

✔ Proof of concept

✔ Paying customers

✔ Clear path to scale

✔ Founder–market fit

01.

  • Sell the product; capture at least one paying customer

  • Clarify unit economics and target ICP

  • Show a pipeline and repeatable delivery

02.

  • Fractional CFO to stand up finance, cash flow, and governance

  • Back-office build: bookkeeping, tax, IP, data, contracts

  • Decision tooling: pricing, forecasts, and KPI dashboards

03.

  • PFR prepares the data room and investor materials

  • Right-sized funding plan: amount, runway, uses

  • Warm intros to our network and PFR’s proprietary fund

How Funding Works (3 Steps)

Equity & SAFEs

Simple early-growth structures. Keep the cap table clean while aligning incentives for the next round.

Funding Instruments

Revenue Share

Pay a percentage of top-line until a return cap is met—useful for businesses with steady cash conversion.

Venture Debt

Non-dilutive capital paired with covenants and milestones, appropriate after initial traction with forecasts in place.

Why Investors Work with PFR

Investors seek curated exposure to high-quality, early-stage operators. PFR provides disciplined underwriting, portfolio diversification, and post-investment support to improve execution and reporting.

  • Risk-aware diligence and unit-economics focus

  • KPI dashboards and monthly reporting cadence

  • Post-close CFO support for better operator outcomes

Founder Readiness Checklist

  • Paying customer(s) and documented pipeline

  • Cohesive GTM with CAC/LTV assumptions

  • Clear deployment plan for funds (12–18 months)

  • Basic data room (financials, contracts, KPIs)

  • Governance: LLC/C-Corp, cap table, IP clarity

Faster Time-to-Scale

Stand up systems, talent, and GTM to capture demand sooner.

Outcomes

Disciplined Unit Economics

Cash conversion cycles, pricing, and margins instrumented early.

Investor Confidence

Transparent reporting and CFO-level controls reduce uncertainty.

Ready to time-travel your growth?

Connect with a PFR fractional CFO. We will evaluate traction, instrument your economics, and align an investor-ready plan.

bottom of page