top of page


The Great AI Pivot: Why Your Leap of Faith is the Key to a Brighter Future
History is not merely a collection of dates and names; it is a series of "pivots." These are the moments when the tectonic plates of human productivity shift, forever changing how we live, work, and relate to one another. From the steam engine to the internet, every great economic leap has required something deeply human, yet frequently resisted: a leap of faith. Today, as Artificial Intelligence weaves its way into the fabric of our professional lives, we stand at the thresh
Jeff Hulett
2 days ago3 min read


The Neurological Blueprint of Wealth: Harnessing Our Brain's Design for Financial Success
Personal Finance Reimagined (PFR) maintains a mission empowering individuals to cultivate a consistent, repeatable decision-making process for a lifetime of wealth. We work with students, entrepreneurs, and all those interested in this success path. This pursuit extends beyond spreadsheets; it requires understanding the biological engine driving those decisions. While our brains are dynamic products of evolution and environment, they are not static. The core of this framework
Jeff Hulett
Jan 27 min read


Smart Machines, Smarter Humans: How to Build a Winning AI Partnership
Generative AI makes mistakes. While many observers use the term hallucination to justify avoidance, this hesitation results in missing a massive opportunity. The technology thrives on a partnership where the tool remains imperfect but proves incredibly useful. Adopting a proactive mindset enables users to extract maximum value while navigating inherent limitations. Figuring out how to increase machine precision through your own accuracy ultimately makes you smarter and faste
Jeff Hulett
Dec 21, 20254 min read


The Serendipity Investment: Why Startup Founders Must Invest In Something They Can't See
In the high-stakes ecosystem of entrepreneurship, focusing on the "seen" is essential. Tracking customer acquisition costs, refining product features, and navigating tax complexities must consume the majority of a founder’s time. This work grounds the business and powers the daily engine. However, a dangerous trap exists in giving the "seen" 100% of your focus. While the "seen" maintains the current trajectory, the most transformative breakthroughs—changing a company’s trajec
Jeff Hulett
Dec 18, 20258 min read
bottom of page