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The Accuracy Paradox: Why Precision is Not Enough for Success with GenAI
We are entering a new economic age, defined not by capital or labor, but by partnership with artificial intelligence. Our reliance on these powerful collaborators benefits from taking inventory of classic economic principles, particularly the division of labor, and fine-tuning our approach. If we confuse the machine's ability to execute consistently (Precision) with its capacity for goal setting (Accuracy), we set ourselves up for failure. Mastering this partnership requires
Jeff Hulett
4 days ago11 min read
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The Entrepreneur's Two Core Skills: Mastering Your Relationship with Risk and Money
I have spent years coaching countless entrepreneurs from wildly different backgrounds—like corporate executives transitioning to founders, leaders launching vital community missions, and young, high-potential business creators. Across all these diverse journeys, I have seen two consistent success indicators: the strength of the founder’s relationship with risk and money. These relationships are not fixed character traits; they are learned behaviors and adjusted attitudes. For
Jeff Hulett
Oct 256 min read
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The Enduring Mission: Helping the Church Help Their Community
In my conversations and experiences with pastors and church leadership, a consistent, significant challenge is repeated by many. A central difficulty faces many religious institutions today: how to sustain a vibrant faith community when the habits of the core congregation diverge significantly from the needs of the broader community. This is a matter of institutional survival and also a matter of fulfilling the enduring mission of serving one’s neighbor. The church, a formati
Jeff Hulett
Oct 224 min read
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Founder’s Copilot: Let's Make GenAI Your Best Friend and NOT Your Worst Enemy
I must confess a profound bias: It starts from my decades of experience as a behavioral economist and a data scientist. I dedicated my earlier career to creating AI and using data to inform human decisions. My bias is an absolute love for Generative AI (GenAI) and I use it regularly. It is my team’s thinking partner, and we vigorously encourage our Founder’s Copilot clients to use it. Yet, amid the enthusiasm, I see confusion. Entrepreneurs face a daily, relentless challeng
Jeff Hulett
Oct 214 min read
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From Basement to Billions: How the Hulett Brothers Incubated a Global Content Enterprise at CNU
Part of our The Founder's Copilot Spotlight series Today, the Hulett Brothers brand boasts an audience which has viewed their fun-loving, engaging content billions of times. They have successfully leveraged their unique style and relentless work ethic into high-profile brand partnerships and collaborations with giants like ESPN, Redbull, the NFL, NHL, and MLS, as well as consumer brands like Wilson, Doritos, and YouTube. Their story is a perfect example of turning a passion-d
Jeff Hulett
Oct 183 min read
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You're Not Just an Athlete Anymore: You're a Player and a CEO
Congratulations. You had the high school success, you made the jump to the bigger college stage, and your talents are now being compensated. With scholarship money and the wealth-building potential created by your university's Name, Image, and Likeness (NIL) ecosystem, you are now officially a business owner and an entrepreneur. Your job as an athlete is to constantly focus on performance—to train, compete, and win. That's the Player Mindset, and it must remain your priority.
Jeff Hulett
Oct 114 min read
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From Hustle to Enterprise: Turning Passion into a Scalable Business
When most entrepreneurs start, it looks a lot like passion—late nights, side projects, and bursts of energy fueled by curiosity and...
Jeff Hulett
Oct 64 min read
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The Best Time in History to Start Your Career… or Your Company
The world is experiencing one of the greatest economic transformations since the industrial age. GenAI is accelerating change, but...
Jeff Hulett
Sep 305 min read
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Building Athlete Financial Well-Being: How PFR and Universities Empower Student-Athletes
Equipping student-athletes with the tools to manage money, plan for life after sports, and turn NIL opportunities into lasting wealth. Student-Athletes and the Wealth of Tomorrow College athletics is about more than competition. For student-athletes, it is preparation for life after sports—a future requiring confidence, clarity, and skill in financial decision-making. Whether playing in front of 100,000 fans or competing quietly in Division III, every athlete shares one thing
Jeff Hulett
Sep 205 min read
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The Courage to Stop: Escape the Perfection Trap and Grow Faster
Entrepreneurs often dream of creating something flawless. The pursuit of excellence is admirable, but perfectionism is dangerous. As the...
Jeff Hulett
Sep 164 min read
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Why Is It a Great Time to Be an Entrepreneur — Right Here, Right Now?!
America’s Entrepreneurial DNA America has always been a fertile ground for entrepreneurs. From the earliest days, our founders were not...
Jeff Hulett
Sep 114 min read
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How to Tell a Business Story Using the SCR Framework: The Hero’s Narrative
At Personal Finance Reimagined (PFR), we work closely with startup founders who have built amazing products and services but struggle to...
Jeff Hulett
Sep 36 min read
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Smarter, Faster, Stronger: PFR’s Framework for Human-AI Partnership
At Personal Finance Reimagined (PFR), we believe the future belongs to those who learn how to partner with Generative AI (GenAI). Tools...
Jeff Hulett
Aug 264 min read
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Walking the Three Circles: PFR’s Framework for Entrepreneurial Success
Entrepreneurship today is often celebrated as a path to freedom, creativity, and wealth. But if we look closer, most of what passes for...
Jeff Hulett
Jul 208 min read
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Content Creation Is Poised to Explode — And Why Gen AI Is Lighting the Fuse
A New Era of Content and Attention The future of advertising is no longer confined to glossy magazine spreads, 30-second television...
Jeff Hulett
Jul 198 min read
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From Basement to Business: How the Hulett Brothers Built More Than a Brand
Photo credit: Men's Journal When Daniel and David Hulett started flipping ping pong balls into plastic cups during lockdown, it looked...
Jeff Hulett
Jul 174 min read
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From Hustle to Strategy: Helping Entrepreneurs Build Strategic Financial Architecture
In today’s economy, entrepreneurship is booming. From solo founders to fast-scaling startups, more people than ever are building...
Jeff Hulett
Jul 73 min read
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Shared Success
At Personal Finance Reimagined (PFR), we believe financial literacy isn't just about knowledge—it's about decisions. But behind every...
Jeff Hulett
May 283 min read
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Innovation with Integrity: How Brian Clark is Reshaping Ministry through Missional Entrepreneurship
Innovation with Integrity: How Brian Clark is Reshaping Ministry through Missional Entrepreneurship In a world where church attendance...
Jeff Hulett
May 213 min read
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From Orange Theory to Ownership: How Katie Toibin Built Her Brand and Found Her Voice
Innovation and Entrepreneurship with Katie Toibin and Total Toibin Training In the high-energy world of personal fitness,...
Jeff Hulett
May 213 min read
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