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Why Are Young Men Struggling?
The modern information-rich world presents a great challenge to human attention. Every day, young people navigate highly engineered digital environments designed to extract economic surplus. Within this landscape, young men face a unique biological vulnerability. Testosterone interacting with a brain that is still actively pruning and rewiring its circuits amplifies the trap of algorithmic reward seeking. This environment represents a structural evolution in economics rather
Jeff Hulett
Jun 2512 min read


Becoming Behavioral Economics: The Social Science Revolutionizing Decision-Making
This article offers a personal journey into Behavioral Economics, exploring its history, influential figures, practical applications, and...
Jeff Hulett
Dec 27, 202417 min read


Effective mentorship -- by teaching decision-making
The trouble and triumph of reaching the brain through the ears “If you give a man a fish, you feed him for a day. If you teach a man to...
Jeff Hulett
Aug 27, 202318 min read


The Ultimate Guide to Event Planning: Practical Decision-Making Tools
Event Success Principle: How guests FEEL after the event will govern their perception of the event.
Jeff Hulett
Jan 27, 202316 min read


Dreams are a window to our memories and healthy thinking
To understand dreams, we need to explore why we sleep. As building blocks for why we sleep, we need to start with how we think.
Jeff Hulett
Sep 14, 202218 min read


Great decision-making and how confidence changes the game
The best decisions and successful decision implementation are outcomes signaled, encouraged, and empowered by confidence.
Jeff Hulett
Aug 23, 202218 min read


Tips For College Success!
You are ready for the next step. We could not be more proud of you! Here are a few thoughts that we hope you will find helpful.
Jeff Hulett
Aug 24, 20135 min read
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