Personal Finance Reimagined (PFR) maintains a mission empowering individuals to cultivate a consistent, repeatable decision-making process for a lifetime of wealth. We work with students, entrepreneurs, and all those interested in this success path. This pursuit extends beyond spreadsheets; it requires understanding the biological engine driving those decisions. While our brains are dynamic products of evolution and environment, they are not static. The core of this framework

Next is a short, interesting story about 1) why we are naturally bad decision-makers and then 2) how to turn that frown upside down and use the same nature to your massive advantage! We will walk through some ancient history and how our brain operates. We conclude the story with you as the hero. Showing how you can make great decisions. If you turn to the great wisdom traditions of the world—particularly Stoicism or Buddhism—you will find a consistent warning: Judgment is