In the high-stakes ecosystem of entrepreneurship, focusing on the "seen" is essential. Tracking customer acquisition costs, refining product features, and navigating tax complexities must consume the majority of a founder’s time. This work grounds the business and powers the daily engine. However, a dangerous trap exists in giving the "seen" 100% of your focus. While the "seen" maintains the current trajectory, the most transformative breakthroughs—changing a company’s trajec