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The Serendipity Investment: Why Startup Founders Must Invest In Something They Can't See
In the high-stakes ecosystem of entrepreneurship, focusing on the "seen" is essential. Tracking customer acquisition costs, refining product features, and navigating tax complexities must consume the majority of a founder’s time. This work grounds the business and powers the daily engine. However, a dangerous trap exists in giving the "seen" 100% of your focus. While the "seen" maintains the current trajectory, the most transformative breakthroughs—changing a company’s trajec
Jeff Hulett
Dec 18, 20258 min read


The Courage to Stop: Escape the Perfection Trap and Grow Faster
Entrepreneurs often dream of creating something flawless. The pursuit of excellence is admirable, but perfectionism is dangerous. As the...
Jeff Hulett
Sep 16, 20254 min read
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