What Rock Climbing Can Teach Us About Investing Most investors begin their journey with one burning question: How do I get the highest return for my comfort zone? That’s the framing used by popular risk questionnaires—and it is an excellent way to introduce what we call volatility risk, or how much fluctuation in value you can emotionally and financially tolerate. But that’s only part of the picture. At Personal Finance Reimagined (PFR), we teach a deeper approach. Our frame