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Building your BATNA and the art and science of negotiation

  • Writer: Jeff Hulett
    Jeff Hulett
  • Aug 9, 2024
  • 1 min read

Some people feel uncomfortable with negotiating. This is unfortunate. Good negotiation leads to better outcomes for all. A good negotiation is a form of good communication, where all parties express their key preferences. This creates a better platform for productive, long-term relationships. Focusing on your BATNA is the foundation of good negotiation and a productive, long-term relationship.


About the author:  Jeff Hulett leads Personal Finance Reimagined, a decision-making and financial education platform. He teaches personal finance at James Madison University and provides personal finance seminars. Check out his book -- Making Choices, Making Money: Your Guide to Making Confident Financial Decisions.


Jeff is a career banker, data scientist, behavioral economist, and choice architect. Jeff has held banking and consulting leadership roles at Wells Fargo, Citibank, KPMG, and IBM.


When negotiating, identifying, and actively building a “Best Alternative To A Negotiated Agreement” or “BATNA” is important to both understand your own negotiating position and to help you build negotiating confidence.

 
 
 

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