The Pivot Surface: Why Your Business Plan Is Actually a Foundation for Change

Most entrepreneurs treat their business plan like a static map, only to feel like they’ve failed when reality shifts. In our latest short, Jeff Hulett introduces the "Pivot Surface" framework—a core philosophy of the PFR Founders Co-Pilot program. Learn why the true value of planning isn't in predicting the future, but in creating a solid floor to push off of when it's time to change direction.