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Event Planning Innovation: Decision-making approaches and solutions
Choice architecture and behavioral economics help people make great decisions. Wedding and event planning is near the top of the list of...
Jeff Hulett
May 41 min read


Optimizing Personal Finance Decisions: Budgets, Credit, and Investing
Credit Personal finance decisions permeate our daily lives. From budgeting and saving to investing and retirement planning, the choices...

Jara Jones
May 8, 20248 min read


Making Choice, Making Money
Decision confidence is here! Jeff uses an exciting, fresh approach to personal finance. He starts with the decision process. If you...
Jeff Hulett
Jul 21, 20231 min read


A great Will Smith movie shows the power of cognitive bias in decision making
The movie Focus and exploring anchoring bias. Anchoring bias is one of our big decision-making cognitive biases. The “Big 5” decision...
Jeff Hulett
Jun 8, 20233 min read


Top 6 reasons why Personal Finance success starts with choice architecture
Americans are struggling with long-term financial security.
Jeff Hulett
Feb 5, 202314 min read


When Well-Intentioned Incentives Go Bad: A ‘you get what you pay for’ risk management case study
How did Wells Wargo lose $3 billion and a sterling reputation? What are the nuances between good risk governance and organizational...
Jeff Hulett
Jan 19, 20237 min read
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