In my Behavioral Personal Finance  course, I connect behavioral science, economics, and neuroscience to uncover how people really make decisions. Here’s the surprise: the most unforgettable lessons often come not from research journals, but from the living room couch. Pop culture gives us a front-row seat to behavioral economics in action. Iconic TV characters are more than entertainment — they are vivid case studies of how cognitive biases play out in everyday life. Their be