top of page


Next Gen Financial Literacy: Why Addressing the Decision Deficit is the Key to Modern Prosperity
I spent decades in the high-stakes banking world, watching how institutional systems often win at the expense of the individual. I eventually realized how millions of Americans are held back not by a lack of money, but by a "Decision Deficit"—a gap between how banks think and how people choose. I chose to leave the secure banking world behind to found Personal Finance Reimagined (PFR) because I knew I had to turn the tools of the banking industry into a shield for the people.
Jeff Hulett
Dec 74 min read


The Geometry of Riches: Why Living Below Your Means is the Fastest Path to Lifelong Wealth
For many students, the pursuit of long-term wealth seems complicated, requiring insider knowledge of stocks, complex budgeting software, or a massive salary. In reality, the foundation of riches is not found in complex products or high incomes, but in simple mathematics: the Geometry of Riches. This geometry is defined by the gap between what you earn and what you spend. The wider the gap—the more you consistently live below your means—the faster you will build lasting financ
Jeff Hulett
Nov 265 min read


The Entrepreneur's Two Core Skills: Mastering Your Relationship with Risk and Money
I have spent years coaching countless entrepreneurs from wildly different backgrounds—like corporate executives transitioning to founders, leaders launching vital community missions, and young, high-potential business creators. Across all these diverse journeys, I have seen two consistent success indicators: the strength of the founder’s relationship with risk and money. These relationships are not fixed character traits; they are learned behaviors and adjusted attitudes. For
Jeff Hulett
Oct 256 min read


The Insurance Pricing Game: How I Learned the Hard Way to Shop Smarter
I admit it—I missed something important. I’m frustrated with myself for not seeing it sooner. But if a banker and personal finance professor like me can fall for this, there’s a good chance others are unknowingly in the same situation. So I’m sharing my story. I live in the Commonwealth of Virginia. Like every state, Virginia has a government agency responsible for regulating insurance. In Virginia, it's called the State Corporation Commission’s Bureau of Insurance. Among oth
Jeff Hulett
Apr 2014 min read


Winning the long game: A better way to achieve a lifetime of wealth….
Imagine this: You graduate college with the tools to get rich. Many have the skills, the drive, and the opportunities to build long-term...
Jeff Hulett
Mar 111 min read


How to achieve MASSIVE SUCCESS and COLLEGE ROI! A community college journey…
I am PASSIONATE about achieving College ROI! College ROI is achieved when the value you get out of college - the income and/or happiness...
Jeff Hulett
Feb 232 min read


Bringing Personal Finance and Decision-Making Skills to College Students: A Collaborative Model for Success
College is a time of significant transition—students face a new level of independence and responsibility, particularly in managing their...
Jeff Hulett
Feb 164 min read
bottom of page