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Don't Be a Hammer Looking for a Nail: Adapt or Be Replaced in the Age of Gen AI
Let's start with an introspective question: Are you a hammer looking for a nail or a nail looking for a hammer? The professional world stands at a critical intersection. A choice determines the success of every entrepreneur: Are you defined by the Hammer you swing, or by the Nail you must satisfy? For too long, deep expertise, earned over years in established roles, has provided a sense of security. Yet, this traditional mindset is now being challenged. The disruptive power
Jeff Hulett
Nov 295 min read


The Enduring Mission: Helping the Church Help Their Community
In my conversations and experiences with pastors and church leadership, a consistent, significant challenge is repeated by many. A central difficulty faces many religious institutions today: how to sustain a vibrant faith community when the habits of the core congregation diverge significantly from the needs of the broader community. This is a matter of institutional survival and also a matter of fulfilling the enduring mission of serving one’s neighbor. The church, a formati
Jeff Hulett
Oct 224 min read


From Basement to Billions: How the Hulett Brothers Incubated a Global Content Enterprise at CNU
Part of our The Founder's Copilot Spotlight series Today, the Hulett Brothers brand boasts an audience which has viewed their fun-loving, engaging content billions of times. They have successfully leveraged their unique style and relentless work ethic into high-profile brand partnerships and collaborations with giants like ESPN, Redbull, the NFL, NHL, and MLS, as well as consumer brands like Wilson, Doritos, and YouTube. Their story is a perfect example of turning a passion-d
Jeff Hulett
Oct 183 min read
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