I must confess a profound bias: It starts from my decades of experience as a behavioral economist and a data scientist. I dedicated my earlier career to creating AI and using data to inform human decisions. My bias is an absolute love for Generative AI (GenAI) and I use it regularly. It is my team’s thinking partner, and we vigorously encourage our Founder’s Copilot clients to use it. Yet, amid the enthusiasm, I see confusion. Entrepreneurs face a daily, relentless challeng

Part of our The Founder's Copilot Spotlight series Today, the Hulett Brothers brand boasts an audience which has viewed their fun-loving, engaging content billions of times. They have successfully leveraged their unique style and relentless work ethic into high-profile brand partnerships and collaborations with giants like ESPN, Redbull, the NFL, NHL, and MLS, as well as consumer brands like Wilson, Doritos, and YouTube. Their story is a perfect example of turning a passion-d

In times of uncertainty -- great opportunity exists. This article is the opportunity bridge. The year 2025 brings a chilling dose of reality to American higher education. Between proposed government shutdowns forcing layoffs at the Department of Education and political leaders questioning the tax-exempt status of massive university endowments, there is profound uncertainty. For most families without significant savings—without a "money tree" planted in the backyard—the centr

Congratulations. You had the high school success, you made the jump to the bigger college stage, and your talents are now being compensated. With scholarship money and the wealth-building potential created by your university's Name, Image, and Likeness (NIL) ecosystem, you are now officially a business owner and an entrepreneur. Your job as an athlete is to constantly focus on performance—to train, compete, and win. That's the Player Mindset, and it must remain your priority.

When most entrepreneurs start, it looks a lot like passion—late nights, side projects, and bursts of energy fueled by curiosity and...

“Cause it's a bittersweet symphony, that's life. Tryna make ends meet, you're a slave to money then you die.” — The Verve, 1997 Few...

Jeff Hulett interviews Justin Chezem, Head Coach, CNU Men’s Soccer and Scot Cooper, Founder, Matchplay Recruit. We focus on 2 questions:...

Today, I’m excited to interview Lee Norwood, founder of Annapolis College Consulting and a leader in college advising. Lee has worked...

Today – we are going to get real! I’m going to share Bob’s college story. I’ll introduce Bob in a moment. To give you a little...

How would a risk manager or investor advise a college decision-maker? The very expensive college system exaggerates risks we did not have...

Making a good college decision is challenging. Our culture suggests that college is an excellent investment. The truth is, it can be, but...

Real estate investing remains one of the most powerful paths to long-term wealth creation. At Personal Finance Reimagined  (PFR), we...

The world is experiencing one of the greatest economic transformations since the industrial age. GenAI is accelerating change, but history shows disruption always creates more opportunities than it destroys. With 170 million new jobs projected by 2030, young people are entering the workforce at the perfect time to build careers—or launch companies—that align with demand. Joy will not come from chasing passion first but will emerge from contributing where you are needed most.

Equipping student-athletes with the tools to manage money, plan for life after sports, and turn NIL opportunities into lasting wealth. Student-Athletes and the Wealth of Tomorrow College athletics is about more than competition. For student-athletes, it is preparation for life after sports—a future requiring confidence, clarity, and skill in financial decision-making. Whether playing in front of 100,000 fans or competing quietly in Division III, every athlete shares one thing

Entrepreneurs often dream of creating something flawless. The pursuit of excellence is admirable, but perfectionism is dangerous. As the...

America’s Entrepreneurial DNA America has always been a fertile ground for entrepreneurs. From the earliest days, our founders were not...

At Personal Finance Reimagined (PFR), we work closely with startup founders who have built amazing products and services but struggle to...

Getting a great first job is all about forward momentum, energy, and action. This is the success mindset. Successful people work at...

Getting a great first job is all about forward momentum, energy, and action. This is the success mindset. Successful people work at learning and preparing. This includes calmness and persistence. But the essential success driver is action! Be courageous in putting plans into action. Take a 'test and learn' approach to life. Consider life through a 'perpetual beta' lens. If you are near the end of your formal education, you are likely faced with a big decision! You sho

Today, we are going to take a different kind of decision journey by taking you to the other side of job decision-making. This article...