top of page


The SDP Conference Wrap: Teaching Students How to Think With AI, Not Just Do
I enjoyed the March 2026 SDP conference and the chance to meet so many people navigating the intersection of high-quality decision-making and AI. Meeting others committed to finding a clear path forward felt incredibly fortunate. Our presentation focused on how we use AI in the classroom. We view personal finance as an internal decision problem rather than an information acquisition problem. Because information is no longer scarce, we use Generative AI as a "Decision Architec
Jeff Hulett
Mar 311 min read


Rebuilding Education: The AI Reasoning & Confidence Transformation
Imagine you’re in a high-stakes job interview. The hiring manager isn't just looking at your resume; they are looking at your human capital. From an economist’s perspective, you’ve walked into that room carrying a metaphorical “tool bag.” Inside that bag are your skills, your experiences, and your unique abilities. You open it up and effectively tell the employer: “For some compensation, I’ll give you access to this bag.” The employer evaluates the market price for those tool
Jeff Hulett
Mar 47 min read


Smarter, Faster, Stronger: A Framework for Everyday Human-AI Partnership
At Personal Finance Reimagined (PFR) , we believe the future belongs to those who learn how to partner with Generative AI (GenAI). Tools...
Jeff Hulett
Aug 30, 20255 min read


From Basement to Business: How the Hulett Brothers Built More Than a Brand
Photo credit: Men's Journal When Daniel and David Hulett started flipping ping pong balls into plastic cups during lockdown, it looked...
Jeff Hulett
Jul 17, 20254 min read


Investing for the Long Run: A Conversation with Luke Avery on Habits, Strategy, and Building Wealth from the Start
If you’re in your 20s or 30s, the world of investing can feel like a minefield: conflicting advice, daily market swings, and a growing...
Jeff Hulett
Jun 30, 20253 min read


PFR Spotlight: Professor Daryl Wieland Connects with Students—and Their Futures
When Professor Daryl Wieland stepped into the classroom at George Mason University this spring, it was his first time teaching personal...
Jeff Hulett
Jun 9, 20252 min read


Homebuying Confidence: Turning Overwhelm into Ownership
Buying a home may be one of the most rewarding financial decisions you’ll ever make—but that doesn’t mean it’s easy. First-time buyers...
Jeff Hulett
May 30, 20253 min read


Shared Success
At Personal Finance Reimagined (PFR), we believe financial literacy isn't just about knowledge—it's about decisions. But behind every successful course, seminar, and student transformation is a team. This spring’s student feedback from our Behavioral Personal Finance (B-PF) class at James Madison University and George Mason University confirmed that belief—and reminded me that while Professor Wieland and I may be the face in the classrooms, the impact is shared. As the founde
Jeff Hulett
May 28, 20253 min read


Why Opportunity Is Not Enough
I recently attended the Virginia First-Generation Student Success Symposium at the University of Virginia. It brought together educators...
Jeff Hulett
May 21, 20255 min read
bottom of page