Dear PFR Advisory Board Members and Supporters, First, I have really appreciated your amazing support this year. I value each of our touch points and I look forward to more in the future. 2025 was a really good year for Personal Finance Reimagined (PFR). Lots of market validation and delivery refinement. Our messaging gets better all the time and the client feedback has been positive and provides growth opportunities. The bottom line: PFR IS WORKING , our DecisionFIRST, finan

Equipping student-athletes with the tools to manage money, plan for life after sports, and turn NIL opportunities into lasting wealth. Student-Athletes and the Wealth of Tomorrow College athletics is about more than competition. For student-athletes, it is preparation for life after sports—a future requiring confidence, clarity, and skill in financial decision-making. Whether playing in front of 100,000 fans or competing quietly in Division III, every athlete shares one thing

At Personal Finance Reimagined (PFR), we work closely with startup founders who have built amazing products and services but struggle to...