top of page


The Freedom Fund: The PFR Path to Mastering Risk and Money
Learning to take strategic risks is the essence of financial freedom. It is important for both startup founders and for achieving financial success in your personal life. The concept of De-Moral Hazarding (DMH) is one of the most powerful ideas in personal finance, yet its implementation is often the greatest challenge. At its core, DMH suggests when you choose to self-insure against manageable losses—meaning you build personal savings to cover the risk—you change your beha
Jeff Hulett
Dec 14, 20257 min read


The Entrepreneur's Two Core Skills: Mastering Your Relationship with Risk and Money
I have spent years coaching countless entrepreneurs from wildly different backgrounds—like corporate executives transitioning to founders, leaders launching vital community missions, and young, high-potential business creators. Across all these diverse journeys, I have seen two consistent success indicators: the strength of the founder’s relationship with risk and money. These relationships are not fixed character traits; they are learned behaviors and adjusted attitudes. For
Jeff Hulett
Oct 25, 20256 min read


Unlocking Strategic Upside — How PFR’s Investment in Parlinum Risk Services Creates Value
Personal Finance Reimagined (PFR) is more than a financial education platform. It is an investment holding company focused on unlocking...
Jeff Hulett
May 13, 20254 min read


Fearless: Learning risk management by playing a game
I’ve long considered backgammon one of my greatest teachers in risk management. The game, deceptively simple on the surface, serves as a...
Jeff Hulett
Feb 16, 20255 min read


When Your First Love Breaks Up with You: How the TikTok Ban Impacts The Hulett Brothers
At Personal Finance Reimagined (PFR), our mission is to empower entrepreneurs and content creators to make confident, informed decisions...
Jeff Hulett
Jan 18, 20253 min read
bottom of page