In my Behavioral Personal Finance  course, I connect behavioral science, economics, and neuroscience to uncover how people really make decisions. Here’s the surprise: the most unforgettable lessons often come not from research journals, but from the living room couch. Pop culture gives us a front-row seat to behavioral economics in action. Iconic TV characters are more than entertainment — they are vivid case studies of how cognitive biases play out in everyday life. Their be

A Personal Finance Reimagined Origin Story This article is a personal and professional retrospective from Jeff Hulett, a career banker,...

Entrepreneurship today is often celebrated as a path to freedom, creativity, and wealth. But if we look closer, most of what passes for...

A New Era Demands a New Emphasis In an information age defined by instant access and limitless content, the benefits of knowledge are accompanied by a significant cost: our children’s shortening attention spans. This digital saturation represents the negative underbelly of modern digital communication, presenting an immediate and ongoing challenge to educators. It is the antithesis of financial success because the core principles of personal finance—such as saving and living

At Personal Finance Reimagined (PFR), we believe lifelong wealth and well-being come not just from having information—but from making...

Welcome to Personal Finance Reimagined , the organization challenging outdated financial education and exploring a better way forward....