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Sitcom Science: A Behavioral Economics Guide to Everyday Biases
In my Behavioral Personal Finance  course, I connect behavioral science, economics, and neuroscience to uncover how people really make...
Jeff Hulett
Aug 164 min read
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Lessons from Inside the Banking Machine: Using Banking Insights to Help People Choose Better in a Noisy World
A Personal Finance Reimagined Origin Story This article is a personal and professional retrospective from Jeff Hulett, a career banker,...
Jeff Hulett
Jul 3010 min read
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Walking the Three Circles: PFR’s Framework for Entrepreneurial Success
Entrepreneurship today is often celebrated as a path to freedom, creativity, and wealth. But if we look closer, most of what passes for...
Jeff Hulett
Jul 208 min read
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Elevating Financial Education in Virginia: A Decision-First Approach for a Data-Rich World
A New Era Demands a New Emphasis Financial education is undergoing a pivotal transformation. In today’s data-abundant,...
Jeff Hulett
Jun 157 min read
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Becoming the Economist of Your Own Life: The Decision Science Behind PFR
At Personal Finance Reimagined (PFR), we believe lifelong wealth and well-being come not just from having information—but from making...
Jeff Hulett
May 255 min read
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Personal Finance Reimagined: Transforming How You Build Wealth with Smarter Decisions
Welcome to Personal Finance Reimagined , the organization challenging outdated financial education and exploring a better way forward....
Jeff Hulett
Mar 185 min read
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