Hi all - this is Jeff Hulett - I’m a decision confidence builder!  I lead Personal Finance Reimagined, a decision-making and financial...

At Personal Finance Reimagined (PFR) , we believe the future belongs to those who learn how to partner with Generative AI (GenAI). Tools...

At Personal Finance Reimagined (PFR), we believe the future belongs to those who learn how to partner with Generative AI (GenAI). Tools...

The Race for Talent Has Changed Forever Employers no longer measure value only by degrees, test scores, or polished résumés. Instead,...

In my Behavioral Personal Finance  course, I connect behavioral science, economics, and neuroscience to uncover how people really make decisions. Here’s the surprise: the most unforgettable lessons often come not from research journals, but from the living room couch. Pop culture gives us a front-row seat to behavioral economics in action. Iconic TV characters are more than entertainment — they are vivid case studies of how cognitive biases play out in everyday life. Their be

In an era defined by data abundance and rapid technological change, the way we learn — and the skills we prioritize — must evolve. For...

Hi all - this is Jeff Hulett - I’m a decision confidence builder!  I lead Personal Finance Reimagined, a decision-making and financial...

Some people feel uncomfortable with negotiating. This is unfortunate. Good negotiation leads to better outcomes for all. A good...

I show you how to make your work performance review a 2-way street — that benefits you as much as your employer. Most importantly, it...

We explore the job change process and tools. But first, we kick off by addressing attitudes that may hold you back. Change is NOT a...

When we talk about preparing young people for life after high school, data can be either a compass or a mirage. At Personal Finance...

What Is Sludge—and Why You Must Eliminate It In the world of Personal Finance Reimagined (PFR) , we believe confident decisions are the...

A Personal Finance Reimagined Origin Story This article is a personal and professional retrospective from Jeff Hulett, a career banker,...

Entrepreneurship today is often celebrated as a path to freedom, creativity, and wealth. But if we look closer, most of what passes for...

A New Era of Content and Attention The future of advertising is no longer confined to glossy magazine spreads, 30-second television...

Photo credit: Men's Journal When Daniel and David Hulett started flipping ping pong balls into plastic cups during lockdown, it looked...

Seeing Isn’t Always Believing In 1850, French economist Frédéric Bastiat offered a deceptively simple insight: to evaluate economic...

In today’s economy, entrepreneurship is booming. From solo founders to fast-scaling startups, more people than ever are building...

If you’re in your 20s or 30s, the world of investing can feel like a minefield: conflicting advice, daily market swings, and a growing...

Last week we learned about how robo advisors work and help us achieve our investment barbell strategy.  Today, we will dig into some of...