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Homebuying Confidence: Turning Overwhelm into Ownership
Buying a home may be one of the most rewarding financial decisions you’ll ever make—but that doesn’t mean it’s easy. First-time buyers...
Jeff Hulett
May 303 min read


Make Housing Affordable By Being Adaptable
Younger people face homeownership headwinds not faced by their parents. For many, it is more challenging to get on the homeownership...
Jeff Hulett
May 301 min read


$9 million good reasons! - The case for homebuying
“Homes are so expensive and the process seems complicated!” is commonly heard by people considering buying a house. Today – we make the...
Jeff Hulett
May 301 min read


Solving for Later: The Real Path to Wealth, Health, and Freedom
Why Getting Rich Tomorrow Is Hard—and Why We’re Solving It... In today’s data-saturated world, we are surrounded by apps and platforms...
Jeff Hulett
May 305 min read


Shared Success
At Personal Finance Reimagined (PFR), we believe financial literacy isn't just about knowledge—it's about decisions. But behind every...
Jeff Hulett
May 283 min read


Becoming the Economist of Your Own Life: The Decision Science Behind PFR
At Personal Finance Reimagined (PFR), we believe lifelong wealth and well-being come not just from having information—but from making...
Jeff Hulett
May 255 min read


Don’t Wait—Own It: Mike Munger on Why Homeownership Still Matters
Don’t Wait—Own It: Mike Munger on Why Homeownership Still Matters In a housing market riddled with barriers—skyrocketing prices,...
Jeff Hulett
May 223 min read


Innovation with Integrity: How Brian Clark is Reshaping Ministry through Missional Entrepreneurship
Innovation with Integrity: How Brian Clark is Reshaping Ministry through Missional Entrepreneurship In a world where church attendance...
Jeff Hulett
May 213 min read


From Orange Theory to Ownership: How Katie Toibin Built Her Brand and Found Her Voice
Innovation and Entrepreneurship with Katie Toibin and Total Toibin Training In the high-energy world of personal fitness,...
Jeff Hulett
May 213 min read


Why Opportunity Is Not Enough
I recently attended the Virginia First-Generation Student Success Symposium at the University of Virginia. It brought together educators...
Jeff Hulett
May 215 min read


Unlocking Strategic Upside — How PFR’s Investment in Parlinum Risk Services Creates Value
Personal Finance Reimagined (PFR) is more than a financial education platform. It is an investment holding company focused on unlocking...
Jeff Hulett
May 134 min read


De-Moral Hazarding: Beat Insurers at Their Own Game and Build Wealth in the Process
When you carry risk, you carry wisdom. A Smarter Way to Manage Risk At Personal Finance Reimagined (PFR), we believe the path to...
Jeff Hulett
May 1014 min read


We have always done it this way! - An innovation starting point
"We have always done it this way” is commonly heard in companies with mature processes and seasoned employees. They are so good at what...
Jeff Hulett
May 41 min read


Innovation interview with Al Monserrat
If you asked 10 people the definition of innovation – you would likely get 10 different answers, with some being wildly different. We...
Jeff Hulett
May 41 min read


This is Bill and LaTonya – they are in love and want to get married!
What does innovation have to do with a wedding? Quite a bit! While the desire to get married has not changed much – the tools available...
Jeff Hulett
May 41 min read


Event Planning Innovation: Decision-making approaches and solutions
Choice architecture and behavioral economics help people make great decisions. Wedding and event planning is near the top of the list of...
Jeff Hulett
May 41 min read


Teaching the Future: Behavioral Personal Finance for a GenAI World
In an era of information overload and artificial intelligence, decision-making is the skill that shapes a lifetime of wealth. As our...
Jeff Hulett
May 14 min read


Helping Students Choose Wisely—and Elevating Your University in the Process
By Jeff Hulett, President and Founder, Personal Finance Reimagined (PFR) Put yourself in the student’s shoes. They’re 17 or 18 years...
Jeff Hulett
Apr 253 min read


The Insurance Pricing Game: How I Learned the Hard Way to Shop Smarter
I admit it—I missed something important. I’m frustrated with myself for not seeing it sooner. But if a banker and personal finance professor like me can fall for this, there’s a good chance others are unknowingly in the same situation. So I’m sharing my story. I live in the Commonwealth of Virginia. Like every state, Virginia has a government agency responsible for regulating insurance. In Virginia, it's called the State Corporation Commission’s Bureau of Insurance. Among oth
Jeff Hulett
Apr 2014 min read


From Income to Wealth: The PFR Pathway to a Lifetime of Financial Confidence
At Personal Finance Reimagined (PFR) , we believe wealth is not an accident—it is a process. Our mission is to empower students and...
Jeff Hulett
Apr 154 min read
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