Many people see vending machines as simple "passive income," but entrepreneur Justin Wilson sees them as a data-driven business system. In this episode of the Founder’s Copilot, Jeff Hulett dives into the "pre-scale" phase of entrepreneurship—the critical window where a founder validates demand, builds a digital infrastructure, and prepares for massive growth. We discuss the reality of the hustle, the psychology of consumer behavior, and how to build a "digital spine" for a t

Ever wonder why it's so hard to do the things that will make us rich? 🧠💸 I’m Jeff Hulett, and in my personal finance class at JMU, I show my students the path to $16 million. But here’s the kicker: some STILL won't show up. It’s not laziness—it’s neurobiology. In this video, I explain why our brains are hardwired to choose a "nap today" over "retirement riches" and how we use "Industrial Grade Accountability" to fix it. Learn how to: ✅ Use Commitment Devices to automate su

Behavioral economists such as Richard Thaler and Daniel Kahneman identified a concept both intuitive and profound: individuals frequently prioritize immediate gratification over long-term benefit. Behavioral economists suggest our default wiring overweighs the present compared to future benefits. This neurological reality suggests humans struggle to sustain the discipline required for a prosperous tomorrow (Kahneman, 2011). For instance, enjoying a fun dinner with friends act

Generative AI makes mistakes. While many observers use the term hallucination  to justify avoidance, this hesitation results in missing a massive opportunity. The technology thrives on a partnership where the tool remains imperfect but proves incredibly useful. Adopting a proactive mindset enables users to extract maximum value while navigating inherent limitations. Figuring out how to increase machine precision through your own accuracy ultimately makes you smarter and faste

In the American cultural narrative, the term "first-generation" is often regarded as a niche category or a specific demographic box. At PFR, we see it differently. The challenges facing these students often remain hidden in plain sight. These obstacles rarely stem from a lack of talent or ambition; instead, they reflect a lack of exposure to the "family business" of higher education and the complex financial systems supporting it. According to U.S. Census Bureau data released

America’s Entrepreneurial DNA America has always been a fertile ground for entrepreneurs. From the earliest days, our founders were not...

At Personal Finance Reimagined (PFR) , we believe the future belongs to those who learn how to partner with Generative AI (GenAI). Tools...

At Personal Finance Reimagined (PFR), we believe the future belongs to those who learn how to partner with Generative AI (GenAI). Tools...

In an era defined by data abundance and rapid technological change, the way we learn — and the skills we prioritize — must evolve. For...

Seeing Isn’t Always Believing In 1850, French economist Frédéric Bastiat offered a deceptively simple insight: to evaluate economic...

University career centers play a crucial role in helping students transition from college to the workforce, but their traditional focus...

At Personal Finance Reimagined (PFR) , our mission is to help individuals and businesses make confident financial decisions and achieve...