Hi all - this is Jeff Hulett - I’m a decision confidence builder!  I lead Personal Finance Reimagined, a decision-making and financial...

At Personal Finance Reimagined (PFR) , we believe the future belongs to those who learn how to partner with Generative AI (GenAI). Tools...

The Race for Talent Has Changed Forever Employers no longer measure value only by degrees, test scores, or polished résumés. Instead,...

In my Behavioral Personal Finance  course, I connect behavioral science, economics, and neuroscience to uncover how people really make decisions. Here’s the surprise: the most unforgettable lessons often come not from research journals, but from the living room couch. Pop culture gives us a front-row seat to behavioral economics in action. Iconic TV characters are more than entertainment — they are vivid case studies of how cognitive biases play out in everyday life. Their be

In an era defined by data abundance and rapid technological change, the way we learn — and the skills we prioritize — must evolve. For...

Some people feel uncomfortable with negotiating. This is unfortunate. Good negotiation leads to better outcomes for all. A good...

I show you how to make your work performance review a 2-way street — that benefits you as much as your employer. Most importantly, it...

We explore the job change process and tools. But first, we kick off by addressing attitudes that may hold you back. Change is NOT a...

When we talk about preparing young people for life after high school, data can be either a compass or a mirage. At Personal Finance...

What Is Sludge—and Why You Must Eliminate It In the world of Personal Finance Reimagined (PFR) , we believe confident decisions are the...

A Personal Finance Reimagined Origin Story This article is a personal and professional retrospective from Jeff Hulett, a career banker,...

If you’re in your 20s or 30s, the world of investing can feel like a minefield: conflicting advice, daily market swings, and a growing...

Last week we learned about how robo advisors work and help us achieve our investment barbell strategy.  Today, we will dig into some of...

There is an old saying - “The time value of money benefits the young, but the young don’t appreciate the time value of money.” At PFR,...

Last week we met Bob – Bob is a lot like you.  Bob wants to do well with his finances – but needs some help to get on the right track. ...

My name is Jeff Hulett. I’m a decision confidence builder and lead Personal Finance Reimagined, a decision-making and financial education...

A New Era Demands a New Emphasis In an information age defined by instant access and limitless content, the benefits of knowledge are accompanied by a significant cost: our children’s shortening attention spans. This digital saturation represents the negative underbelly of modern digital communication, presenting an immediate and ongoing challenge to educators. It is the antithesis of financial success because the core principles of personal finance—such as saving and living

For many young adults, the path to homeownership feels like hiking uphill with a heavy pack—navigating data overload, rising prices, and...

When Professor Daryl Wieland stepped into the classroom at George Mason University this spring, it was his first time teaching personal...

Buying a home may be one of the most rewarding financial decisions you’ll ever make—but that doesn’t mean it’s easy. First-time buyers...