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From Friction to Freedom: Top 10 Sludge Busters for Smarter Financial Choices
What Is Sludge—and Why You Must Eliminate It In the world of Personal Finance Reimagined (PFR) , we believe confident decisions are the...
Jeff Hulett
Jul 30, 20255 min read


Lessons from Inside the Banking Machine: Using Banking Insights to Help People Choose Better in a Noisy World
A Personal Finance Reimagined Origin Story This article is a personal and professional retrospective from Jeff Hulett, a career banker,...
Jeff Hulett
Jul 30, 202510 min read


Investing for the Long Run: A Conversation with Luke Avery on Habits, Strategy, and Building Wealth from the Start
If you’re in your 20s or 30s, the world of investing can feel like a minefield: conflicting advice, daily market swings, and a growing...
Jeff Hulett
Jun 30, 20253 min read


Which robo-advisor is best for me?
Last week we learned about how robo advisors work and help us achieve our investment barbell strategy. Today, we will dig into some of...
Jeff Hulett
Jun 29, 20251 min read


Using Robo-advisors are an investment strategy foundation
There is an old saying - “The time value of money benefits the young, but the young don’t appreciate the time value of money.” At PFR,...
Jeff Hulett
Jun 29, 20251 min read


How Robo-advisors work
Last week we met Bob – Bob is a lot like you. Bob wants to do well with his finances – but needs some help to get on the right track. ...
Jeff Hulett
Jun 29, 20251 min read


Robo-advisor expert and YouTuber Josh Mountain interview with Jeff Hulett
My name is Jeff Hulett. I’m a decision confidence builder and lead Personal Finance Reimagined, a decision-making and financial education...
Jeff Hulett
Jun 29, 20251 min read


Elevating Financial Education in Virginia: A Decision-First Approach for a Data-Rich World
A New Era Demands a New Emphasis In an information age defined by instant access and limitless content, the benefits of knowledge are accompanied by a significant cost: our children’s shortening attention spans. This digital saturation represents the negative underbelly of modern digital communication, presenting an immediate and ongoing challenge to educators. It is the antithesis of financial success because the core principles of personal finance—such as saving and living
Jeff Hulett
Jun 15, 20258 min read


Consistency Over Cycles: Tom Kavanagh on Empowering the Next Generation of Homebuyers
For many young adults, the path to homeownership feels like hiking uphill with a heavy pack—navigating data overload, rising prices, and...
Jeff Hulett
Jun 10, 20253 min read


PFR Spotlight: Professor Daryl Wieland Connects with Students—and Their Futures
When Professor Daryl Wieland stepped into the classroom at George Mason University this spring, it was his first time teaching personal...
Jeff Hulett
Jun 9, 20252 min read


Homebuying Confidence: Turning Overwhelm into Ownership
Buying a home may be one of the most rewarding financial decisions you’ll ever make—but that doesn’t mean it’s easy. First-time buyers...
Jeff Hulett
May 30, 20253 min read


Make Housing Affordable By Being Adaptable
Younger people face homeownership headwinds not faced by their parents. For many, it is more challenging to get on the homeownership...
Jeff Hulett
May 30, 20251 min read


$9 million good reasons! - The case for homebuying
“Homes are so expensive and the process seems complicated!” is commonly heard by people considering buying a house. Today – we make the...
Jeff Hulett
May 30, 20251 min read


Solving for Later: The Real Path to Wealth, Health, and Freedom
Why Getting Rich Tomorrow Is Hard—and Why We’re Solving It... In today’s data-saturated world, we are surrounded by apps and platforms...
Jeff Hulett
May 30, 20255 min read


Shared Success
At Personal Finance Reimagined (PFR), we believe financial literacy isn't just about knowledge—it's about decisions. But behind every successful course, seminar, and student transformation is a team. This spring’s student feedback from our Behavioral Personal Finance (B-PF) class at James Madison University and George Mason University confirmed that belief—and reminded me that while Professor Wieland and I may be the face in the classrooms, the impact is shared. As the founde
Jeff Hulett
May 28, 20253 min read


Becoming the Economist of Your Own Life: The Decision Science Behind PFR
At Personal Finance Reimagined (PFR), we believe lifelong wealth and well-being come not just from having information—but from making...
Jeff Hulett
May 25, 20255 min read


Don’t Wait—Own It: Mike Munger on Why Homeownership Still Matters
Don’t Wait—Own It: Mike Munger on Why Homeownership Still Matters In a housing market riddled with barriers—skyrocketing prices,...
Jeff Hulett
May 22, 20253 min read


From Orange Theory to Ownership: How Katie Toibin Built Her Brand and Found Her Voice
Innovation and Entrepreneurship with Katie Toibin and Total Toibin Training In the high-energy world of personal fitness,...
Jeff Hulett
May 21, 20253 min read


De-Moral Hazarding: Beat Insurers at Their Own Game and Build Wealth in the Process
When you carry risk, you carry wisdom. A Smarter Way to Manage Risk At Personal Finance Reimagined (PFR), we believe the path to...
Jeff Hulett
May 10, 202514 min read


We have always done it this way! - An innovation starting point
"We have always done it this way” is commonly heard in companies with mature processes and seasoned employees. They are so good at what...
Jeff Hulett
May 4, 20251 min read
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