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The 2-for-1 Brain: How Human-AI Learning Creates a Career Superpower
The Race for Talent Has Changed Forever Employers no longer measure value only by degrees, test scores, or polished résumés. Instead,...
Jeff Hulett
Aug 1813 min read


Sitcom Science: A Behavioral Economics Guide to Everyday Biases
In my Behavioral Personal Finance course, I connect behavioral science, economics, and neuroscience to uncover how people really make...
Jeff Hulett
Aug 164 min read


The Matrixing of Education: How GenAI Is Revolutionizing How We Learn
In an era defined by data abundance and rapid technological change, the way we learn — and the skills we prioritize — must evolve. For...
Jeff Hulett
Aug 1210 min read


Job change discussion with Suzie Grieco, co-founder of SG2 Recruiting
Hi all - this is Jeff Hulett - I’m a decision confidence builder! I lead Personal Finance Reimagined, a decision-making and financial...
Jeff Hulett
Aug 101 min read


Building your BATNA and the art and science of negotiation
Some people feel uncomfortable with negotiating. This is unfortunate. Good negotiation leads to better outcomes for all. A good...
Jeff Hulett
Aug 101 min read


Confident job changes and a premortem!
I show you how to make your work performance review a 2-way street — that benefits you as much as your employer. Most importantly, it...
Jeff Hulett
Aug 102 min read


Change is NOT a failure and other job change attitudes
We explore the job change process and tools. But first, we kick off by addressing attitudes that may hold you back. Change is NOT a...
Jeff Hulett
Aug 101 min read


Bureau of Labor Statistics: A Flawed Map—But One Everyone Needs to Navigate the Future
When we talk about preparing young people for life after high school, data can be either a compass or a mirage. At Personal Finance...
Jeff Hulett
Aug 25 min read


From Friction to Freedom: Top 10 Sludge Busters for Smarter Financial Choices
What Is Sludge—and Why You Must Eliminate It In the world of Personal Finance Reimagined (PFR) , we believe confident decisions are the...
Jeff Hulett
Jul 305 min read


Lessons from Inside the Banking Machine: Using Banking Insights to Help People Choose Better in a Noisy World
A Personal Finance Reimagined Origin Story This article is a personal and professional retrospective from Jeff Hulett, a career banker,...
Jeff Hulett
Jul 3010 min read


Walking the Three Circles: PFR’s Framework for Entrepreneurial Success
Entrepreneurship today is often celebrated as a path to freedom, creativity, and wealth. But if we look closer, most of what passes for...
Jeff Hulett
Jul 208 min read


Content Creation Is Poised to Explode — And Why Gen AI Is Lighting the Fuse
A New Era of Content and Attention The future of advertising is no longer confined to glossy magazine spreads, 30-second television...
Jeff Hulett
Jul 198 min read


From Basement to Business: How the Hulett Brothers Built More Than a Brand
Photo credit: Men's Journal When Daniel and David Hulett started flipping ping pong balls into plastic cups during lockdown, it looked...
Jeff Hulett
Jul 174 min read


The Illusion of Knowing: How Data Deceives and Wisdom Gets Lost
Seeing Isn’t Always Believing In 1850, French economist Frédéric Bastiat offered a deceptively simple insight: to evaluate economic...
Jeff Hulett
Jul 107 min read


From Hustle to Strategy: Helping Entrepreneurs Build Strategic Financial Architecture
In today’s economy, entrepreneurship is booming. From solo founders to fast-scaling startups, more people than ever are building...
Jeff Hulett
Jul 73 min read


Investing for the Long Run: A Conversation with Luke Avery on Habits, Strategy, and Building Wealth from the Start
If you’re in your 20s or 30s, the world of investing can feel like a minefield: conflicting advice, daily market swings, and a growing...
Jeff Hulett
Jun 303 min read


Which robo-advisor is best for me?
Last week we learned about how robo advisors work and help us achieve our investment barbell strategy. Today, we will dig into some of...
Jeff Hulett
Jun 291 min read


Using Robo-advisors are an investment strategy foundation
There is an old saying - “The time value of money benefits the young, but the young don’t appreciate the time value of money.” At PFR,...
Jeff Hulett
Jun 291 min read


How Robo-advisors work
Last week we met Bob – Bob is a lot like you. Bob wants to do well with his finances – but needs some help to get on the right track. ...
Jeff Hulett
Jun 291 min read


Robo-advisor expert and YouTuber Josh Mountain interview with Jeff Hulett
My name is Jeff Hulett. I’m a decision confidence builder and lead Personal Finance Reimagined, a decision-making and financial education...
Jeff Hulett
Jun 291 min read
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