What does innovation have to do with a wedding? Quite a bit! While the desire to get married has not changed much – the tools available to help you get married have. We going to discuss an innovative approach to putting on a wonderful wedding. We use technology tools and approached discussed in my personal finance class. These approaches have been road tested by many young couples ... including my children. About the author: My name is Jeff Hulett, I am a decision confi

Choice architecture and behavioral economics help people make great decisions. Wedding and event planning is near the top of the list of complex decisions benefiting from choice architecture. Let’s face it, weddings and other big events are super challenging. Lack of experience, budget pressure, team engagement, and decision complexity all play into the challenge. In This video discusses an innovative approach to getting the most out of an important event. Next week - we exp

Aligning Institutional ROI with Student Behavioral Sovereignty In a recent Wall Street Journal op-ed, "The Credit Bubble Everybody’s Ignoring," Allysia Finley leveled a sharp critique at the American higher education system. Discussing the rising tide of defaults in federal student loans and FHA mortgages, she noted borrowers treated deferred debt as disposable income during the pandemic. Her conclusion served as a direct challenge to the current university curriculum: "Not s

Moving beyond state compliance to equip students with reasoning tools fit for purpose in an information-abundant, attention-scarce world. As school districts implement new financial literacy requirements, the primary challenge is not finding content, but ensuring that content leads to competence. Before approving a new lesson plan or selecting a textbook, educators can use these three tests to determine if their strategy is aligned with the reality of the digital landscape. 1

We are in a bloodless war. It is a war over your agency, your attention, and the minds of our children. The enemy isn’t a foreign power; it’s a cartel of platform suppliers—the Dopamine Dealers. From the content loops of Meta and TikTok to the commerce of Amazon, the gambling of FanDuel, and the manufactured political outrage of the RepDems, the objective is the same. These organizations employ an army of PhD-level scientists to do one thing: hack your brain. They aren’t just

For many young people, the transition from high school to what comes next is the most high-stakes, high-complexity decision of their lives. At Personal Finance Reimagined (PFR), we believe that a successful life isn’t built on facts alone, but on the decision systems you build. Our mission is to move families from information overload to decisional clarity, providing a repeatable system for a lifetime of great choices. I recently sat down with Brittany Everett, the Post-Secon

In the modern landscape of career development and life planning, a seduction is tempting the graduating class: the lure of the "Clean Job." These are the roles at blue-chip firms with glass-walled offices, standardized training modules, and clear, linear paths to middle management. To the uninitiated, these roles do not just represent success; they are powerful signals used to demonstrate it. They serve as a visible badge of achievement, a way to show the world that you have

Across the U.S., new financial literacy mandates are giving educators a real shot at changing students' lives. Policymakers are rushing to bridge the wealth gap with record-breaking course rollouts. This is our chance to build a curriculum for an information-heavy, attention-starved world. But to succeed, we must stop clinging to methods that no longer work. A dangerous relic still haunts these modern curricula: The Stock Market Game Teachers love the high engagement, but beh

A well-known parable describes a policeman who finds a drunkard searching for his keys under a streetlamp. The policeman asks where the man dropped them. The man points toward a dark alley. "Then why look here?" the officer asks. The man replies, "Because the light is better." This "Streetlamp Parable" illustrates observational bias. It describes our tendency to search for answers where data is easiest to find rather than where truth actually resides. To navigate this bias, I

For centuries, the Golden Rule has been hailed as the ultimate moral compass: Do unto others as you would have them do unto you. It’s a beautiful sentiment, but it relies on a flawed presumption: Our internal maps of 'the good' are similar. In reality, we are not a monolith of rational sameness. We are a collection of diverse individuals, each navigating our own unique cone of uncertainty. As I explore in Upgrade Your Mind , our rationality is not even close to being univer

For most families, the "college decision" is the single largest financial gamble they will ever take. We hand a 17-year-old a pen and ask them to sign off on a high-stakes, high-risk investment before they’ve even had their first full-time job. At Personal Finance Reimagined (PFR), we believe it’s time to move past the "degree-at-any-cost" mentality and start talking about ROI. I recently sat down with Dave Urso, Vice President of Academic Affairs at Blue Ridge Community Coll

David Hulett is the Hulett Brothers Co-president. Listen in to learn about the Hulett Brothers' history, the content creation business, and how the very young David Hulett has successfully negotiated global brand deals, real estate deals, and business operations deals.

In this special Negotiation Month edition of Personal Finance Reimagined , Jeff Hulett sits down with longtime colleague and friend Edmund Green to unpack what makes a negotiator successful—not through tactics and tricks, but through authenticity, empathy, and trust. Edmund, founder and CEO of Parlinum Consulting and former Managing Director at KPMG, offers a masterclass in negotiation strategy rooted in relationship-building, client advocacy, and unflinching honesty. Trust a

Some people feel uncomfortable with negotiating. This is unfortunate. Good negotiation leads to better outcomes for all. A good negotiation is a form of good communication, where all parties express their key preferences. This creates a better platform for productive, long-term relationships. Focusing on your BATNA is the foundation of good negotiation and a productive, long-term relationship. About the author: Jeff Hulett leads Personal Finance Reimagined , a decision-ma

I show you how to make your work performance review a 2-way street — that benefits you as much as your employer. Most importantly, it helps you make a confident job decision - whether you commit to stay or move into job change mode. About the author: Jeff Hulett leads Personal Finance Reimagined , a decision-making and financial education platform. He teaches personal finance at James Madison University and provides personal finance seminars. Check out his book -- Making

SCR helps the writer efficiently organize their thoughts and helps align the readers to a high value conclusion.

I enjoyed the March 2026 SDP conference and the chance to meet so many people navigating the intersection of high-quality decision-making and AI. Meeting others committed to finding a clear path forward felt incredibly fortunate. Our presentation focused on how we use AI in the classroom. We view personal finance as an internal decision problem rather than an information acquisition problem. Because information is no longer scarce, we use Generative AI as a "Decision Architec

Traditional economic models long operated under the shadow of "robo-rationality." Highly influential economists, led by figures like Paul Samuelson, built their theories on the assumption that a single "best" rational decision always exists. They believed that while individuals might stray, all people eventually converge toward this mathematical ideal. This assumption made the theoretical math work elegantly, but it was not grounded in the reality of human decision-making. Mo

Brad Cohen is a seasoned real estate investor and business owner. He regularly mentors students in my Behavioral Personal Finance class at James Madison University. Brad shares his experience and wisdom with a spirited, grounded authority. One of my favorite nuggets from his sessions is this: “The key to building wealth isn't timing the market; it’s time in the market.” To the uninitiated, this sounds like a sales pitch designed to nudge a hesitant buyer into a contract. At P

Human biology designed the brain for a world that no longer exists. For millennia, survival depended on linear thinking. If a predator charged from fifty yards away, the mind calculated a direct, straight-line path to safety. This "attack or escape" wiring remains deeply embedded in our DNA. While this instinct helps humans navigate physical obstacles, it often hinders the pursuit of modern financial goals. The challenge of building wealth rarely stems from a lack of informat