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The Time Traveler's Co-Pilot: Guiding Your Child Through the College Decision
Welcome! Good evening, everyone. I look around this room and see something truly powerful: a group of dedicated high school parents. Thank you for taking the time to be here tonight. You are already demonstrating the kind of focus your child needs. I want us to spend our time together exploring one of the most significant moments in your child’s life—the college decision. My goal is simple: I want you to leave here excited, energized, and deeply focused on how you can help yo
Jeff Hulett
Nov 1010 min read
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From Creed to Capital: How Religious Practice Trains the Financial Brain
Sound personal finance requires a discipline simple in concept yet challenging in practice: living beneath one’s means. This choice enables consistent saving and systematic investment, unlocking the breathtaking power of compound interest. Mathematically, the principle is certain: small, regular investments—especially those commenced early in life—increase at an increasing rate, transforming modest resources into massive, sustaining wealth over decades. Executing this strateg
Jeff Hulett
Nov 96 min read
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College ROI: The Time Traveler's Guide to Outsmarting the System in the Age of GenAI.
In times of uncertainty -- great opportunity exists. This article is the opportunity bridge. The year 2025 brings a chilling dose of reality to American higher education. Between proposed government shutdowns forcing layoffs at the Department of Education and political leaders questioning the tax-exempt status of massive university endowments, there is profound uncertainty. For most families without significant savings—without a "money tree" planted in the backyard—the centr
Jeff Hulett
Oct 138 min read
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Sitcom Science: A Behavioral Economics Guide to Everyday Biases
In my Behavioral Personal Finance  course, I connect behavioral science, economics, and neuroscience to uncover how people really make...
Jeff Hulett
Aug 164 min read
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Bureau of Labor Statistics: A Flawed Map—But One Everyone Needs to Navigate the Future
When we talk about preparing young people for life after high school, data can be either a compass or a mirage. At Personal Finance...
Jeff Hulett
Aug 25 min read
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Lessons from Inside the Banking Machine: Using Banking Insights to Help People Choose Better in a Noisy World
A Personal Finance Reimagined Origin Story This article is a personal and professional retrospective from Jeff Hulett, a career banker,...
Jeff Hulett
Jul 3010 min read
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Walking the Three Circles: PFR’s Framework for Entrepreneurial Success
Entrepreneurship today is often celebrated as a path to freedom, creativity, and wealth. But if we look closer, most of what passes for...
Jeff Hulett
Jul 208 min read
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The Illusion of Knowing: How Data Deceives and Wisdom Gets Lost
Seeing Isn’t Always Believing In 1850, French economist Frédéric Bastiat offered a deceptively simple insight: to evaluate economic...
Jeff Hulett
Jul 107 min read
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Homebuying Confidence: Turning Overwhelm into Ownership
Buying a home may be one of the most rewarding financial decisions you’ll ever make—but that doesn’t mean it’s easy. First-time buyers...
Jeff Hulett
May 303 min read
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Don’t Wait—Own It: Mike Munger on Why Homeownership Still Matters
Don’t Wait—Own It: Mike Munger on Why Homeownership Still Matters In a housing market riddled with barriers—skyrocketing prices,...
Jeff Hulett
May 223 min read
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The Insurance Pricing Game: How I Learned the Hard Way to Shop Smarter
I admit it—I missed something important. I’m frustrated with myself for not seeing it sooner. But if a banker and personal finance professor like me can fall for this, there’s a good chance others are unknowingly in the same situation. So I’m sharing my story. I live in the Commonwealth of Virginia. Like every state, Virginia has a government agency responsible for regulating insurance. In Virginia, it's called the State Corporation Commission’s Bureau of Insurance. Among oth
Jeff Hulett
Apr 2014 min read
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Personal Finance Reimagined: Transforming How You Build Wealth with Smarter Decisions
Welcome to Personal Finance Reimagined , the organization challenging outdated financial education and exploring a better way forward....
Jeff Hulett
Mar 185 min read
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