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From Basement to Business: How the Hulett Brothers Built More Than a Brand
Photo credit: Men's Journal When Daniel and David Hulett started flipping ping pong balls into plastic cups during lockdown, it looked...
Jeff Hulett
Jul 17, 20254 min read


From Hustle to Strategy: Helping Entrepreneurs Build Strategic Financial Architecture
In today’s economy, entrepreneurship is booming. From solo founders to fast-scaling startups, more people than ever are building...
Jeff Hulett
Jul 7, 20253 min read


Shared Success
At Personal Finance Reimagined (PFR), we believe financial literacy isn't just about knowledge—it's about decisions. But behind every successful course, seminar, and student transformation is a team. This spring’s student feedback from our Behavioral Personal Finance (B-PF) class at James Madison University and George Mason University confirmed that belief—and reminded me that while Professor Wieland and I may be the face in the classrooms, the impact is shared. As the founde
Jeff Hulett
May 28, 20253 min read


From Orange Theory to Ownership: How Katie Toibin Built Her Brand and Found Her Voice
Innovation and Entrepreneurship with Katie Toibin and Total Toibin Training In the high-energy world of personal fitness,...
Jeff Hulett
May 21, 20253 min read


Unlocking Strategic Upside — How PFR’s Investment in Parlinum Risk Services Creates Value
Personal Finance Reimagined (PFR) is more than a financial education platform. It is an investment holding company focused on unlocking...
Jeff Hulett
May 13, 20254 min read


How to Listen to PFR Articles While You Drive or Work Out
At Personal Finance Reimagined (PFR), we know your time is your most valuable resource. Whether you're commuting, working out, or simply...
Jeff Hulett
Apr 12, 20251 min read


From Comfort to Clarity: Why Entrepreneurs Must Think Differently to Succeed
The Investment Paradox Why should you invest in your business? It is a question every entrepreneur eventually faces. Not just whether to...
Jeff Hulett
Apr 10, 20258 min read


Adapt or Die: What Evolution Can Teach Entrepreneurs About Surviving the Startup Jungle
What do Darwin’s theory of evolution and entrepreneurial strategy have in common? Nearly everything. Both rely on a consistent pattern of...
Jeff Hulett
Mar 28, 202512 min read


Beyond the Village: How The River Creates Stronger Entrepreneurs and Communities
You could have a great idea—you think you have found a customer niche with great demand. You do some research to confirm that if you can...
Jeff Hulett
Mar 8, 20259 min read


Breaking Barriers: Why Diversity is a Feature, Not a Bug, in Entrepreneurship
The ongoing backlash against Diversity, Equity, and Inclusion (DEI) initiatives in the U.S. presents an unfortunate obstacle for many...
Jeff Hulett
Mar 7, 20256 min read


Scaling Smarter: How the Right Partners Unlock Your Business Growth
What You Don’t Know Can Hurt You: The Key to Entrepreneurial Success For an entrepreneur, selecting the right business partners is one of...
Jeff Hulett
Mar 4, 20255 min read


Fearless: Learning risk management by playing a game
I’ve long considered backgammon one of my greatest teachers in risk management. The game, deceptively simple on the surface, serves as a...
Jeff Hulett
Feb 16, 20255 min read


Improvise → Adapt → Overcome: How Market-Driven Entrepreneurs Win in a Competitive World
Entrepreneurs do not dictate success—the consumer does. Think of the consumer as a voter and the money they spend on your product or...
Jeff Hulett
Feb 10, 20256 min read


The Wealth You Can’t Measure: Why the Best Financial Decisions Aren’t About Money
A Conversation About Choice, Integrity, and Economics By Jeff Hulett, President & Founder, Personal Finance Reimagined Personal finance...
Jeff Hulett
Feb 1, 20256 min read


Empowering Faith-Based Entrepreneurs: A Reflection and Resource Guide
Thank You for an Enriching Experience As I reflect on the inspiring days spent together at the Missional Entrepreneurship Immersion...
Jeff Hulett
Jan 31, 20253 min read


Mastering the Art of Hiring: Your Blueprint for Building an Exceptional Team
Introduction: Decision-Making as a Core Business Skill “Hiring the right person isn’t just about filling a position; it’s about building...
Jeff Hulett
Jan 28, 20255 min read


The Entrepreneur’s Time War Chest: Turning Hours into Impact
This article applies the time-investment framework to the entrepreneurial journey, highlighting the challenges, opportunities, and...
Jeff Hulett
Jan 22, 20257 min read


When Your First Love Breaks Up with You: How the TikTok Ban Impacts The Hulett Brothers
At Personal Finance Reimagined (PFR), our mission is to empower entrepreneurs and content creators to make confident, informed decisions...
Jeff Hulett
Jan 18, 20253 min read


Jeff Hulett to Present at Missional Entrepreneurship Immersion Program: Bridging Faith and Innovation
I am delighted to announce my upcoming participation in the Missional Entrepreneurship Immersion Program, taking place January 29–31,...
Jeff Hulett
Jan 16, 20252 min read


Building Success Together: How Skilled Consultants Can Start a Thriving Business
At Personal Finance Reimagined (PFR) , our mission is to help individuals and businesses make confident financial decisions and achieve...
Jeff Hulett
Jan 1, 20256 min read
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